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Business Analytics Principles, Concepts, and Applications with SAS: What, Why, and How
book

Business Analytics Principles, Concepts, and Applications with SAS: What, Why, and How

by Marc J. Schniederjans, Dara G. Schniederjans, Christopher M. Starkey
October 2014
Beginner content levelBeginner
352 pages
8h 26m
English
Pearson
Content preview from Business Analytics Principles, Concepts, and Applications with SAS: What, Why, and How

2. Why Is Business Analytics Important?

Chapter objectives:

• Explain why business analytics is important in solving business problems.

• Explain why business analytics is important in identifying new business initiatives.

• Describe the kinds of questions business analytics can help answer.

• Explain how business analytics can help an organization achieve a competitive advantage.

• Explain different types of competitive advantages and their relationship to business analytics.

• Explain the importance of business analytics for a business organization.

2.1 Introduction

Telecommunication and information systems are collecting data on every aspect of life with incredible rates of speed and comprehensiveness. In addition, businesses are running ...

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Publisher Resources

ISBN: 9780133989588Purchase book