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Business Analytics Principles, Concepts, and Applications with SAS: What, Why, and How
book

Business Analytics Principles, Concepts, and Applications with SAS: What, Why, and How

by Marc J. Schniederjans, Dara G. Schniederjans, Christopher M. Starkey
October 2014
Beginner content levelBeginner
352 pages
8h 26m
English
Pearson
Content preview from Business Analytics Principles, Concepts, and Applications with SAS: What, Why, and How

3. What Resource Considerations Are Important to Support Business Analytics?

Chapter objectives:

• Explain why personnel, data, and technology are needed in starting up a business analytics program.

• Explain what skills business analytics personnel should possess and why.

• Describe the job specialties that exist in business analytics.

• Describe database encyclopedia content.

• Explain the categorization of data in terms of sources.

• Describe internal and external sources of data.

• Describe an information technology infrastructure.

• Describe a database management system and how it supports business analytics.

3.1 Introduction

To fully understand why business analytics (BA) is necessary, one must understand the nature of the roles BA personnel ...

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Publisher Resources

ISBN: 9780133989588Purchase book