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Business Analytics Principles, Concepts, and Applications with SAS: What, Why, and How
book

Business Analytics Principles, Concepts, and Applications with SAS: What, Why, and How

by Marc J. Schniederjans, Dara G. Schniederjans, Christopher M. Starkey
October 2014
Beginner content levelBeginner
352 pages
8h 26m
English
Pearson
Content preview from Business Analytics Principles, Concepts, and Applications with SAS: What, Why, and How

5. What Is Descriptive Analytics?

Chapter objectives:

• Explain why we need to visualize and explore data.

• Describe statistical charts and how to apply them.

• Describe descriptive statistics useful in the descriptive business analytics (BA) process.

• Describe sampling methods useful in BA and where to apply them.

• Describe what sampling estimation is and how it can aid in the BA process.

• Describe the use of confidence intervals and probability distributions.

• Explain how to undertake the descriptive analytics step in the BA process.

5.1 Introduction

In any BA undertaking, referred to as BA initiatives or projects, a set of objectives is articulated. These objectives are a means to align the BA activities to support strategic goals. The ...

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Publisher Resources

ISBN: 9780133989588Purchase book