© Dr. Umesh R. Hodeghatta and Umesha Nayak 2017

Umesh R. Hodeghatta and Umesh Nayak, Business Analytics Using R - A Practical Approach, 10.1007/978-1-4842-2514-1_11

11. Big Data Analysis—Introduction and Future Trends

Umesh R. Hodeghatta and Umesh Nayak1

(1)Bangalore, Karnataka, India

Data is power. Data is going to be another dimension of value in any enterprise. Data is the decision driver going forward. All organizations and institutions have woken up to the value of data and are trying to collate data from various sources and mine it for its value. Businesses are trying to understand consumer/market behavior in order to get the maximum out of each consumer with the minimum effort possible. Fortunately, these organizations and institutions have ...

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