Business Analytics Using R - A Practical Approach

© Dr. Umesh R. Hodeghatta and Umesha Nayak 2017

Umesh R. Hodeghatta and Umesh Nayak, Business Analytics Using R - A Practical Approach, 10.1007/978-1-4842-2514-1_1

1. Overview of Business Analytics

Umesh R. Hodeghatta¹  and Umesh Nayak¹

(1)Bangalore, Karnataka, India

Today’s world is knowledge based. In the earliest days, knowledge was gathered through observation. Later, knowledge not only was gathered through observation, but also confirmed by actually doing and then extended by experimenting further. Knowledge thus gathered was applied to practical fields and extended by analogy to other fields. Today, knowledge is gathered and applied by analyzing, or deep-diving, into the data accumulated through various computer applications, web sites, and ...