Business Analytics Using R - A Practical Approach

© Dr. Umesh R. Hodeghatta and Umesha Nayak 2017

Umesh R. Hodeghatta and Umesh Nayak, Business Analytics Using R - A Practical Approach, 10.1007/978-1-4842-2514-1_4

4. Introduction to descriptive analytics

Umesh R. Hodeghatta¹  and Umesh Nayak¹

(1)Bangalore, Karnataka, India

Imagine you are traveling and have just reached the bank of a muddy river, but there are no bridges or boats or anybody to help you to cross the river. Unfortunately, you do not know to swim. When you look around in this confused situation where there is no help available to you, you notice a sign board as shown in Figure 4-1:

Figure 4-1. A signson the bank of a river

The sign says, ...