Chapter 1: Defining the Business Objective
Market Penetration or Wallet Share
Predictive Modeling Opportunities by Industry
Introduction
In today’s highly competitive global economy, organizations are increasingly dependent on their ability to leverage accurate, accessible, actionable data. This increased dependence on data requires a new kind of visionary leadership focused on a smart investment in an enterprise data management system, the right analytic talent to leverage it, and a culture designed to support “big data.”
A culture of big data includes powerful analytic tools. Advanced ...
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