October 2014
Beginner to intermediate
182 pages
4h 10m
English
Content preview from Business Analytics Using SAS Enterprise Guide and SAS Enterprise MinerBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 4: Data Construction for Analysis
Introduction
Selecting the best data for analysis requires a thorough understanding of your business objective and your market. The data serves as the foundation for all of your analysis. In this case, the old adage is true: “Garbage in, garbage out!”
Finding the right data for analysis typically begins with your own data. Depending on your goal, you may have all the data you need in your own databases. However, in certain situations, you may need to purchase data from outside data sources to enhance your analysis. Either of these scenarios requires ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.