Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner

Index

A

Account Number

in B2C customer database 22

in transaction database 24

activation model 5

Activity Amount, in transaction database 24

Activity Date, in transaction database 24

Activity Type, in transaction database 24

Actual Performance, in model log 50

Advanced Expression function 70

Age Group variable 82–83

airline industry, predictive modeling opportunities for 12

analysis

See also data

See also descriptive analysis

See also predictive analysis

categorical data 68

correlation 76–77

interval data 68

linear regression 36–39

market penetration 4

profile 69–76

Apache Hadoop 26–27

approval models 6–9

art schools, predictive modeling opportunities for 11

Assess step, in model development 130, 151–155

attitudinal data 20

attrition 6, 59