Business Analytics and Business Intelligence
Chapter Highlights
- •Business Analytics and Business Intelligence—Overview
- •Types of Business Analytics and Their Objectives
- •Input to Business Analytics, Types of Business Analytics, and Their Purpose
- •Business Intelligence and Business Analytics: Differences
- •Business Intelligence and Business Analytics: A Comparison
- •Summary
Business Analytics and Business Intelligence—Overview
The terms analytics, business analytics (BA), and business intelligence (BI) are used interchangeably in the literature and are related to each other. Analytics is a more general term and is about analyzing the data using data visualization and statistical modeling to help companies make effective business decisions. ...
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