Descriptive Analytics—Overview, Applications, and a Case
Chapter Highlights
Overview: Descriptive Analytics
Descriptive analytics tools are used to understand the occurrence of certain business phenomenon or outcomes and explaining these outcomes through graphical, quantitative, and numerical analyses. Through the visual and simple analysis, descriptive analytics explores the current performance of the business and the possible reasons for the occurrence of certain phenomenon. Many of the hidden patterns and features not apparent through mere examination ...
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