Business Analytics, Volume II

CHAPTER 9

Data Mining: Tools and Applications in Predictive Analytics

Chapter Highlights

• •Introduction to Data Mining
• •Data Mining Defined
• •Some Application Areas of Data Mining
• •Machine Learning and Data Mining
• •Data Mining and Its Origins and Areas It Interacts with
• •Process of Data Mining and Knowledge Discovery in Databases (KDD)
• •Data Mining Methodologies and Data Mining Tasks

• ○Data Preparation or Data Preprocessing, and

• ▪Data cleaning
• ▪Data integration
• ▪Data selection
• ▪Data transformation

• ○Data Mining

• ▪Pattern evaluation
• ▪Knowledge representation

• •Data Mining Tasks

• ○Descriptive Data Mining
• ○Predictive Data Mining

• •Difference between descriptive and predictive data mining?
• •Additional Tools and Applications of Predictive ...