1. Business Analytics with Management Science

Chapter Objectives

• Emphasize the importance of business analytics in today’s organizations

• Discuss the scope of business analytics and the set of skills required for business analyst practitioners

• Discuss the role of management science models in the Big Data era

• Explain challenges faced by organizations when implementing business analytics

• Examine the new role of management science in the era of Big Data

Prescriptive Analytics in Action: Success Stories

There is no doubt that organizations have become more competitive through the use of business analytics. A 2013 study by the MIT Sloan Management Review indicates that 67% of companies use data analytics to gain a competitive advantage ...

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