2. Introduction to Linear Programming

Chapter Objectives

• Discuss the importance of linear programming as a business analytics tool in business organizations

• Explore the components of linear programming models and relate them to business goals and constraints

• Provide a step-by-step formulation methodology for linear programming models

• Solve linear programming models graphically

• Solve linear programming models with the Excel Solver add-in

• Understand the constructs of linear programming modeling, its formulation, and solutions

• Discuss challenges of using linear programming models in everyday decision making

Prescriptive Analytics in Action: Chevron Optimizes Processing of Crude Oil1

1 Source: https://www.informs.org/Sites/Getting-Started-With-Analytics/Analytics-Success-Stories/Case-Studies/Chevron ...

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