Chapter 2
Producing Insights from Information through Analytics
Frank Stein and Arnold Greenland
Learning Objectives
- Introduce the value of business analytics to organizations, whether they are commercial, non-profit, or government organizations.
- Highlight various real-life examples of how business analytics can provide insights using advanced analytical techniques that will be described in later chapters.
- Outline a process that practitioners and organizations can follow to assess and harvest the insights that business analytics can generate.
Introduction
Goals of Business Analytics
The primary goal of business analytics is to provide better insight to businesses and organizations, which allows them to achieve a higher level of performance. ...
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