4Communicating Analysis Results

One of the most difficult challenges facing analysts in organizations is effectively communicating the results of their work on a timely basis to their decision makers. This is important because analysis often underlies decisions, and decision makers cannot always wait for the analyst to complete their work. Also many of the decisions that are made about competitive business matters rely on data inputs that have a short shelf life. In other words, the intelligence generated about competitive actions is only useful to the enterprise for a short time period before it becomes out of date, at which point, it no longer has the ability to deliver competitive advantage. Analysts must place considerable attention on delivering ...

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