7Competitive Positioning Analysis

Short Description

Competitive positioning analysis is conducted to enable a firm to make strategic plans in relation to its current competitive position: These may be to preserve an advantage, attempt an improvement, or withdraw from a market. The analysis assesses market share, client perception of products and service, current marketing strategies, prices, and costs. It also provides information about the relative market positions and strengths and weaknesses of a firm's competitors. The process identifies opportunities and points to strategies to exploit these opportunities in an industry or market.


A firm's competitive position refers to its place in an industry or market in comparison with its ...

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