16Strategic Relationship Analysis

Short Description

Strategic relationship analysis (SRA) involves the study of strategic inter-firm relationships to determine their present and potential future competitive impacts. Strategic relationships (SRs) are found in the form of alliances, consortia, joint ventures, networks, and partnerships. They are all cooperative arrangements in which the competitive success of the partners is bound together to some degree.

Background

Strategic relationships were studied by international business scholars in the early 1970s. Most of the mainstream economics and industrial organization research struggled to fit SRs within the predominant "theory of the firm" that had guided knowledge development to that time. By the ...

Get Business and Competitive Analysis: Effective Application of New and Classic Methods now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.