16Strategic Relationship Analysis
Strategic relationship analysis (SRA) involves the study of strategic inter-firm relationships to determine their present and potential future competitive impacts. Strategic relationships (SRs) are found in the form of alliances, consortia, joint ventures, networks, and partnerships. They are all cooperative arrangements in which the competitive success of the partners is bound together to some degree.
Strategic relationships were studied by international business scholars in the early 1970s. Most of the mainstream economics and industrial organization research struggled to fit SRs within the predominant "theory of the firm" that had guided knowledge development to that time. By the ...