Business and Competitive Analysis: Effective Application of New and Classic Methods

Acknowledgments

I, Craig Fleisher, want to express my gratitude and thanks to a number of friends and colleagues without whose help the book could not be written. My first expression of gratitude goes out to my co-author Babette Bensoussan, who worked alongside me for the last few years in developing this text. Second, a big dose of thanks goes out to Sheila Wright, my colleague and fellow SCIP Board member who researches and teaches competitive intelligence and marketing courses at Leicester Business School (De Montfort University, UK), and who was a magnificent and timely help in polishing Part 1, as well as being a particularly helpful sounding board for my ideas. Go Tigers! My highly capable research assistant Jennifer White did a marvelous ...