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Business and Competitive Analysis: Effective Application of New and Classic Methods, Second Edition by Babette E. Bensoussan, Craig S. Fleisher

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1. Business and Competitive Analysis: Definition, Context, and Benefits

“In business, the competition will bite you if you keep running; they will swallow you if you stand still.”

—Victor Kiam, Former President and CEO of Remington Products

Business competition has always been a prominent element in the landscape of analysts, directors, entrepreneurs, executives, founders, managers, and planners, among others. The challenges it presents remain dynamic, creating uncertainty and sometimes its corresponding cousins of fear and doubt in business executives as they seek to achieve their aims. Successfully positioning the enterprise, properly deciding on the correct allocation of resources, and deciding what an acceptable level of performance might ...

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