April 2013
Intermediate to advanced
432 pages
15h 3m
English
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CHAPTER 4
Running the Business
It Really Is a Business
Too many flight departments view their activities as being principally aviation-related and not business- or service-related. It is all too easy to get caught up in the technical and, yes, the romantic aspects of flying to the exclusion of the more mundane yet practical aspects of running a business. Those depending on the flight department for services are more pragmatic about them and find it hard to understand the technical appeal of aviation as a subject unto itself.
Many flight departments are run like an executive taxi service or as the principal’s personal limousine. Unfortunately, they see their mission as a very narrowly defined activity that requires few of the traits of an actual ...
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