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Anthropology in Consumer Research
Anthropologists working in or for business frequently conduct consumer research for their corporate clients in fields of marketing and advertising, product development, market research, UX research, social media, sustainable consumption and cross-cultural consumer research. Their primary focus in research is to discover the manifest and hidden cultural meaning of products, brands, and services in the everyday lives of people, and report this information back to their corporate clients. They also inform their clients of the varied social practices of consumers (such as cooking, cleaning, driving a car, online activity) in which the clients’ products, brands, and services are ...
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