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A Digital Anthropology Approach to Culture
The rise of the digital world has challenged the field of traditional anthropology, offering new careers for business anthropologists by introducing new field sites and new methods for understanding the complexity of human activity. Beyond investigating technological devices and digital programs, such as smartphones, social media apps, or computer software, for their engineering or design functions, anthropologists seek to understand the meaning of these digital objects and subjects in people’s everyday lives and how they instigate social change. We are at an inflection point, where global efforts need to address broad social problems such as online misinformation, ...
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