© Robert D. Brown III 2018
Robert D. Brown IIIBusiness Case Analysis with Rhttps://doi.org/10.1007/978-1-4842-3495-2_10

10. “What’s Your Number, Pardner?”

Robert D. Brown III1 
(1)
Cumming, Georgia, USA
 
Imagine that I need an important piece of information from you. It’s important because the information will be used in a business case analysis in which millions of dollars will potentially be allocated to a given project. The allocation will occur if the indicative figure of merit exceeds zero. It’s possible that the response you give me for the information I need could influence the decision to pursue the project or not, depending on the strength of the functional relationship of your information to the figure of merit. Likewise, assuming there is ...

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