© Robert D. Brown III 2018
Robert D. Brown IIIBusiness Case Analysis with Rhttps://doi.org/10.1007/978-1-4842-3495-2_10

10. “What’s Your Number, Pardner?”

Robert D. Brown III1 
(1)
Cumming, Georgia, USA
 
Imagine that I need an important piece of information from you. It’s important because the information will be used in a business case analysis in which millions of dollars will potentially be allocated to a given project. The allocation will occur if the indicative figure of merit exceeds zero. It’s possible that the response you give me for the information I need could influence the decision to pursue the project or not, depending on the strength of the functional relationship of your information to the figure of merit. Likewise, ...

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