© Robert D. Brown III 2018
Robert D. Brown IIIBusiness Case Analysis with Rhttps://doi.org/10.1007/978-1-4842-3495-2_2

2. Setting Up the Analysis

Robert D. Brown III1 
(1)
Cumming, Georgia, USA
 

The purpose of analysis is to produce and communicate effectively and clearly helpful insights about a problem. Good analysis begins with good architecture and good housekeeping of the analysis structure, elements, relationships, and style.

The Case Study

The following is a simple case study that I often use when I teach seminars on quantitative business analysis. It’s simple enough to convey a big-picture idea, yet challenging enough to teach important concepts related to structuring the thoughts and communications about complex business interactions, ...

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