Skip to Main Content
Business Cases That Get Results
book

Business Cases That Get Results

by Carrie Marshall
January 2019
Beginner to intermediate content levelBeginner to intermediate
60 pages
1h 20m
English
BCS, The Chartered Institute for IT
Content preview from Business Cases That Get Results

3 THE IMPORTANCE OF IDENTIFYING EVERY STAKEHOLDER

If you’re a fan of business buzzword Bullshit Bingo,2 you may flinch at the word ‘stakeholder’; all too often it’s used in a buzzword salad when ‘customers’ or ‘staff’ would do just fine. But it’s a useful term when you’re putting together a business case because it encourages you to look at the big picture.

A stakeholder is anybody who will be affected by an organisation, strategy or project. ‘Affected’ is the key word there, because you can be affected without being directly involved. I might not be involved in your hardware rollout, but if the new firewall stops me accessing something, then I’m a stakeholder. Your procedural changes might not affect my paperwork, but might lead to somebody ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Project Stakeholder Management

Project Stakeholder Management

Pernille Eskerod, Anna Lund Jepsen
Rethink! Project Stakeholder Management

Rethink! Project Stakeholder Management

Martina Huemann, Pernille Eskerod, Claudia Ringhofer

Publisher Resources

ISBN: 9781780174556