3 THE IMPORTANCE OF IDENTIFYING EVERY STAKEHOLDER

If you’re a fan of business buzzword Bullshit Bingo,2 you may flinch at the word ‘stakeholder’; all too often it’s used in a buzzword salad when ‘customers’ or ‘staff’ would do just fine. But it’s a useful term when you’re putting together a business case because it encourages you to look at the big picture.

A stakeholder is anybody who will be affected by an organisation, strategy or project. ‘Affected’ is the key word there, because you can be affected without being directly involved. I might not be involved in your hardware rollout, but if the new firewall stops me accessing something, then I’m a stakeholder. Your procedural changes might not affect my paperwork, but might lead to somebody ...

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