In This Chapter
Taking on the job of educating clients
Showing the value of an outside perspective
Establishing a strong return on investment (ROI)
Making the most of the client’s budget
Considering the value of in-house coaching
Business coaching is above all about change and growth, whether for the individual or the organisation, a process that takes people on a journey from where they are now to where they want to go. The value in coaching lies in the degree of change that you, as a coach, help clients make. The more you can identify the difference before and after an intervention, the more a client sees the value and wants to work with you.
All the client really wants to know is ‘What’s in it for me?’ In this chapter, we help you answer that question, forming such a compelling proposition that the client just has to say, ‘Yes, I want your coaching programme’.
Business coaching and ...