“The most important audience for a company’s communications is not the customer, as is commonly believed, but the employee.”
—Pratt & Whitney
Apex Business Solutions had promised to deliver a report to one of its customers by a certain date, but was unable to meet this deadline. Since the customer was very important to the company, there was an internal meeting in the concerned department to resolve the issue.
During the discussion, Stephen, one of the youngest members of the department, came up with a suggestion to solve the problem. However, because Stephen was known for his non-serious, jokey comments and was relatively new in the department, nobody took him seriously. The meeting continued ...