THEORIES OF INTERPERSONAL AND ORGANIZATIONAL COMMUNICATION
“Theories are maps of reality. The truth they depict may be objective facts “out there” or subjective meanings inside our heads. Either way, we need to have theory to guide us through unfamiliar territory.”
After completing this chapter, you should be able to:
- Understand that communication is not merely common sense and that it is based on a strong theoretical foundation.
- Obtain a deeper understanding of communicative events. This is especially useful for researchers and scholars.
- Explain the psychological underpinning of communication and behavioural science.
- Integrate communication with current trends, especially computer-mediated communication.