Skip to Main Content
Business Communication, Third Edition
book

Business Communication, Third Edition

by Barbara Shwom, Lisa Gueldenzoph Snyder
June 2015
Intermediate to advanced content levelIntermediate to advanced
480 pages
31h 52m
English
Pearson
Content preview from Business Communication, Third Edition

Key Concept Exercises

SQ1 Why is it challenging to communicate well? (pages 46)

  1. 1 Communication is a complex process

    Think of a personal or business experience when someone “decoded” your message incorrectly and misinterpreted your meaning. Write a brief paragraph explaining the situation and the result.

  2. 2 Communication is affected by context

    Think of a personal or business situation when you tried to persuade someone with whom you have a personal or business relationship. In that situation, how did the relational context affect your credibility? In other words, was the audience more or less likely to believe you, based on their personal history with you? Write a brief paragraph explaining the situation and the result.

  3. 3 Communication is more ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Business Communication

Business Communication

Harvard Business School Press
Handbook of Business Communication

Handbook of Business Communication

Gerlinde Mautner, Franz Rainer

Publisher Resources

ISBN: 9780133863307