Business Communication, Third Edition

Key Concept Exercises

SQ1 Why is it challenging to communicate well? (pages 4–6)

1. 1 Communication is a complex process

   Think of a personal or business experience when someone “decoded” your message incorrectly and misinterpreted your meaning. Write a brief paragraph explaining the situation and the result.

2. 2 Communication is affected by context

   Think of a personal or business situation when you tried to persuade someone with whom you have a personal or business relationship. In that situation, how did the relational context affect your credibility? In other words, was the audience more or less likely to believe you, based on their personal history with you? Write a brief paragraph explaining the situation and the result.

3. 3 Communication is more ...