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Business Communication, Third Edition
book

Business Communication, Third Edition

by Barbara Shwom, Lisa Gueldenzoph Snyder
June 2015
Intermediate to advanced content levelIntermediate to advanced
480 pages
31h 52m
English
Pearson
Content preview from Business Communication, Third Edition

SQ2 How can you help others listen well when you speak?

Engaging your emotional intelligence is just as important in speaking as it is in listening. Think of listeners and speakers as partners in the communication process. Just as listeners need to work hard to understand meaning, speakers need to work hard to engage listeners and make meaning clear. This section provides six general speaking strategies that help listeners pay attention and interpret your meaning effectively:

  • Focus on your audience.

  • Share the conversation.

  • Use clear, concrete, unambiguous language.

  • Support your message with good nonverbal communication.

  • Avoid language that triggers a negative response.

  • Frame negative comments positively.

Focus on your audience

Many speakers fail ...

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Publisher Resources

ISBN: 9780133863307