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Business Communication, Third Edition
book

Business Communication, Third Edition

by Barbara Shwom, Lisa Gueldenzoph Snyder
June 2015
Intermediate to advanced content levelIntermediate to advanced
480 pages
31h 52m
English
Pearson
Content preview from Business Communication, Third Edition

SQ3 What kinds of messages build goodwill in business relationships?

Goodwill is a term used to describe the attitude of friendliness and caring that is central to creating, solidifying, and maintaining relationships. Building and sustaining positive working relationships through goodwill is critical to your productivity and career success.10 Linda Hudson, president of BAE Systems, the largest military vehicle business in the world, explains that, “It’s incredibly important to realize that relationships define everything that we do, and it’s . . . the quality of those relationships that makes an organization work.”11 Because relationships are ...

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Publisher Resources

ISBN: 9780133863307