Business Communication, Third Edition

Key Concept Exercises

SQ1 How can the ACE process help you persuade your audience? (pages 146–151)

1. 1 Analyzing helps you plan your message

   Assume that you have the opportunity to travel to China during the summer as part of a Global Business Initiatives project at your school. The goal of the trip is to visit businesses in that country, learn more about the differences between American and Chinese businesses, and make some international contacts. The school will provide the funding for your trip. Each student, however, is asked to request donations from local companies to support the project. You decide to approach Keith Dinsmore, the president of a shoe manufacturing company in your community, to request a donation. You selected this person ...