Business Communication, Third Edition

Key Concepts Exercises

SQ1 How can businesses plan, implement, and evaluate a social media strategy? (pages 220–225)

1. 1  Analyze goals, audience, and social media options to develop a social media strategy

   Imagine you just got a summer job as a social media intern for a fitness club in your community. The club would like to expand its membership, particularly among retirees in the community, who are likely to have time to visit the club during the day when the club is currently underused. Using the strategy plan in Figure 7.2 , create a social media strategy for the fitness club.

2. 2  Compose effective social media content for each platform

   Refer to Exercise 1 . Imagine the fitness club decides to experiment with four different ...