SQ1 How do you determine what information you need?

Workplace research typically starts with a specific question or problem. The goal of the research is to find, organize, and analyze information that will help answer the question or solve the problem. The best way to achieve that goal is to follow a structured process that helps you identify exactly what you are looking for and where to look for it.

As you read this chapter, keep the following research scenario in mind: Assume that you are Alan Cotton, learning and development manager for Ipswich Brands, a large consumer product company with offices around the globe. You report to Mitchell Harris, chief learning officer. Your department is responsible for orienting new employees and providing ...

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