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Business Communication, Third Edition
book

Business Communication, Third Edition

by Barbara Shwom, Lisa Gueldenzoph Snyder
June 2015
Intermediate to advanced content levelIntermediate to advanced
480 pages
31h 52m
English
Pearson
Content preview from Business Communication, Third Edition

SQ1 How do you use ace to prepare an effective proposal?

Preparing a proposal is complicated. It requires that you propose an idea that meets your audience’s needs, develop a persuasive appeal, provide details about how to implement the proposal, and explain costs. Figure 9.1 illustrates how the ACE process can help you ask good questions when preparing a proposal.

To apply these questions to a specific situation, imagine that you work for Northways Press, a small publishing company. One of your employees, Marina Jacobs, recently retired. To help reduce expenses, your supervisor, Doug Seaver, wants to wait six months to hire a full-time replacement. You and Doug have taken on additional work to compensate for the reduced staff. After a few weeks, ...

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Publisher Resources

ISBN: 9780133863307