SQ1 How do you use ace to prepare an effective proposal?
Preparing a proposal is complicated. It requires that you propose an idea that meets your audience’s needs, develop a persuasive appeal, provide details about how to implement the proposal, and explain costs. Figure 9.1 illustrates how the ACE process can help you ask good questions when preparing a proposal.
To apply these questions to a specific situation, imagine that you work for Northways Press, a small publishing company. One of your employees, Marina Jacobs, recently retired. To help reduce expenses, your supervisor, Doug Seaver, wants to wait six months to hire a full-time replacement. You and Doug have taken on additional work to compensate for the reduced staff. After a few weeks, ...
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