CASE SCENARIO Culinary Adventure Tour Presentation
This case scenario will help you review the chapter material by applying it to a specific situation.
Planning a Presentation
Stephanie Lo graduated from college with a major in French and a minor in communication. She was very happy to get a job with JourneyFree, LLC, a company that specializes in organizing educational tours for students, professionals, and other groups. Ultimately, Stephanie would like to become a tour leader, but for now she is the assistant to the Vice President of Tour Operations, Rachel Jones. Stephanie’s role is to work on marketing communications.
Stephanie’s first project required that she use all her strengths—developing communications to market JourneyFree’s ...
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