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Business Communication, Third Edition
book

Business Communication, Third Edition

by Barbara Shwom, Lisa Gueldenzoph Snyder
June 2015
Intermediate to advanced content levelIntermediate to advanced
480 pages
31h 52m
English
Pearson
Content preview from Business Communication, Third Edition

CASE SCENARIO Culinary Adventure Tour Presentation

This case scenario will help you review the chapter material by applying it to a specific situation.

Planning a Presentation

Stephanie Lo graduated from college with a major in French and a minor in communication. She was very happy to get a job with JourneyFree, LLC, a company that specializes in organizing educational tours for students, professionals, and other groups. Ultimately, Stephanie would like to become a tour leader, but for now she is the assistant to the Vice President of Tour Operations, Rachel Jones. Stephanie’s role is to work on marketing communications.

Stephanie’s first project required that she use all her strengths—developing communications to market JourneyFree’s ...

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Publisher Resources

ISBN: 9780133863307