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Business Communication, Third Edition
book

Business Communication, Third Edition

by Barbara Shwom, Lisa Gueldenzoph Snyder
June 2015
Intermediate to advanced content levelIntermediate to advanced
480 pages
31h 52m
English
Pearson
Content preview from Business Communication, Third Edition

Visual Walk-Through

New

A new chapter focuses on how businesses develop a social media strategy and use social media to communicate with stakeholders. This chapter complements integrated social media content throughout the text, including relevant and timely social media applications and examples, as well as social media exercises in every end-of-chapter section.

Get the Best Results from Your Communication

At the heart of the book is a flexible communication process called ACE—Analyzing, Composing, and Evaluating—that applies to any situation, from simple email messages to formal business presentations. As you go through the book, you continue ...

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Publisher Resources

ISBN: 9780133863307