Visual Walk-Through
New
A new chapter focuses on how businesses develop a social media strategy and use social media to communicate with stakeholders. This chapter complements integrated social media content throughout the text, including relevant and timely social media applications and examples, as well as social media exercises in every end-of-chapter section.
Get the Best Results from Your Communication
At the heart of the book is a flexible communication process called ACE—Analyzing, Composing, and Evaluating—that applies to any situation, from simple email messages to formal business presentations. As you go through the book, you continue ...
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