Business Communication

Table of contents

1. The Harvard Business Essentials Series
2. Title Page
3. Copyright Page
4. Table of Contents
5. Introduction
6. 1 - Good Writing
   1. Have a Clear Purpose
   2. Be Audience Focused
   3. State Your Key Message Clearly
   4. Stay on Topic
   5. Observe Economy of Words
   6. Use Simple Sentences
   7. Consider Your Delivery Strategy
   8. Summing Up
7. 2 - Start–Up Strategies
   1. Questioning Method
   2. Traditional Outline Method
   3. Brainstorm Outline Method
   4. Free Writing Method
   5. Scoping Your Project
   6. Summing Up
8. 3 - The First Draft
   1. Get It Down First
   2. Build on Strong Paragraphs
   3. Create Transitions
   4. Use Design Elements to Lighten the Reader’s Load
   5. Summing Up
9. 4 - Getting It Right
   1. Editing for Content
   2. Editing for Style
   3. Tighten and Sharpen Those Sentences
   4. Editing for Accuracy
   5. Summing Up
10. 5 - Everyday Writing
    1. Writing Effective Memos
    2. Business Letters That Do the Job
    3. Making the Most of E-mail
    4. Summing Up
11. 6 - Presentations
    1. Presentations: The Greek Way
    2. Four Rhetorical Devices
    3. Three Learning Styles
    4. Aim for the Head and the Heart
    5. Summing Up
12. 7 - Backstage
    1. Step 1: Define Your Objective
    2. Step 2: Understand the Audience
    3. Step 3: Decide What to Say
    4. Step 4: Get Organized
    5. Step 5: Develop Effective Visuals
    6. Step 6: Rehearse
    7. Summing Up
13. 8 - Show Time
    1. Speaking Effectively
    2. Projecting a Positive Image
    3. Keeping the Audience Engaged
    4. Handling Questions
    5. Making Group Presentations
    6. Dealing with Stage Fright
    7. Evaluating Your Presentation
    8. Summing Up
14. 9 - Dialogue
    1. Understanding the Other Person
    2. Seeing Yourself (or Your Company) from the Other Person’s Perspective
    3. Creating Dialogue
    4. Summing Up
15. APPENDIX A - Useful Implementation Tools
16. APPENDIX B - Writing the Perfect Job Application Cover Letter
17. APPENDIX C - Commonsense Rules for Presentation Visuals
18. Notes
19. Glossary
20. For Further Reading
21. Index
22. About the Subject Adviser
23. About the Writer