APPENDIX C

Commonsense Rules for Presentation Visuals

Software programs such as Microsoft’s PowerPoint, Corel Presentations, Harvard Graphics, and others have made it possible for businesspeople to enhance their presentations with eye-catching text, charts, and graphs. The programs offer immense color and design features: three-dimensional effects, many font choices, clip art, and much more. When used judiciously, these programs can create visuals that convey more information in less time than would more traditionally prepared visual aids. High-tech visuals can get key points across and make them memorable. In the wrong hands, however, these powerful tools can actually confuse or bore the audience, diminishing the impact of an entire presentation. ...

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