1
Good Writing
It Begins with Principles
Key Topics Covered in This Chapter
- Having a clear purpose
- Being audience focused
- Stating your key message clearly
- Staying on topic
- Observing economy of words
- Using simple sentences
- Considering your delivery strategy
EFFECTIVE business writing rests on a foundation of developed over the centuries. In this chapter, we explore these principles. Master them, and you’ll know how to handle the many different writing tasks that come your way: memos, e-mails, letters, reports, and so forth.
Have a Clear Purpose
Literary writing expresses the writer’s feelings. Business writing, on the other hand, is utilitarian, aiming to serve any one of many purposes. Here are just a few purposes of business writing:
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