6

Presentations

Timeless Principles

Key Topics Covered in This Chapter

  • Presentation structure—the Greek way
  • Four rhetorical devices
  • The learning styles of listeners
  • How to aim for the head and the heart

PRESENTATIONS are a powerful way to communicate your message to a group. They are opportunities to gather an audience together in one place to tell your story and gather feedback.You can use presentations to persuade the audience to take a particular course of action, to convey information, to gain commitment, or to provide a forum for discussion of controversial or challenging ideas.

As we did for our discussion of written communication in chapter 1, we begin our treatment of presentations with basic principles. The first involves presentation ...

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