7
Backstage
Preparing Your Presentation
Key Topics Covered in This Chapter
- Defining your objective
- Understanding the audience
- Deciding what to say
- Getting organized
- Developing effective visuals
- Rehearsing
CHAPTER 6 described time-tested principles that you can use as a foundation for your presentations. This chapter moves from principles to six practical steps you can take in preparing those presentations.1
Step 1: Define Your Objective
The objective of your presentation is the outcome you seek—shared information, discussion, buy-in, feedback, or a sale, for example. It drives the development of your presentation. Ask yourself, “Why am I making this presentation, and what do I want my audience to do as a result?”
Do you want to inform, persuade, ...
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