Business Communication

Introduction

Communication is an essential function of enterprise. Whether written or oral, it is the conduit through which an enterprise speaks to its customers. It is management’s mechanism for influencing employees and directing the work they do. And it is the means through which employees provide the information and feedback that management needs to make sound decisions. An organization that is clear, consistent, and effective in its communications with customers, employees, shareholders, creditors, and the community is in a good position to establish trust and to elicit their collaboration.

What is true about communication at the enterprise level applies equally at the individual level. People who are good communicators are more successful ...