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Business Confidential by Maryann KARINCH, Peter EARNEST

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CHAPTER ELEVEN

Meeting Change with Intelligence

In this chapter, the concept of “shifting sands” underlies a focus on outcome thinking and normalizing change.

OUTCOME THINKING

In my view, outcome thinking is what some people call contingency planning, but with an added component. Outcome thinking implies a readiness to change the goal itself, not just the method of achieving a goal. It is a predictive exercise to determine the implications down the road and how to sequence actions so as to get the best result, not just the predetermined one.

When President John F. Kennedy asked the nation to “commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the Earth,” his strategic vision ...

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