Case Study 3 Crisis Communications 101

Contributor Profile

Patty Hoenig, Marketing,Media, and Public Relations Specialist

Patty Hoenig has extensive experience in marketing, media, and public relations. She has held various positions in these fields throughout her career and has developed a number of crisis communications plans. Her experience working with small and large companies, including those in heavily regulated industries such as banking and finance, enable Ms. Hoenig to provide practical and actionable advice to her clients.

Ms. Hoenig holds a Master in Business Administration (MBA) degree from the University of Phoenix and a Bachelor of Art (BA) in Journalism degree from the University of Arizona.

Background

Waiting until a crisis ...

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