How do executives make decisions? Based on what? Are their decisions conscious or unconscious? Can they explain each decision they make? What tools can they use to improve their decision-making process? What rules of thumb (heuristics) can they use when faced with decision-making challenges?
These are some of the questions this book is about.
During the past 30 years, as an entrepreneur and a senior executive of several medium-sized Canadian hi-tech businesses, I noticed that my decision-making processes were often based either on my experience or on advice I received from my colleagues. Seldom were my decisions based on formal or informal academic-based methods. Discussing my decision-making methods with other executives of comparable ...
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