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Business Decision Making, Second Edition, 2nd Edition
book

Business Decision Making, Second Edition, 2nd Edition

by Dr. Milan Frankl
January 2019
Beginner content levelBeginner
158 pages
3h 7m
English
Business Expert Press
Content preview from Business Decision Making, Second Edition, 2nd Edition

CHAPTER 9

People Count

(Show Them)

Vignette: The Marketing Event

Jane came into my office in tears.

“Why did you cancel the annual education show?” she asked. She had just learned that I canceled this yearly tradition. No more shows.

I had acquired the fledgling technical training company a few weeks before. It was facing bankruptcy. I started by realigning the expenses and streamlining its operations. Sales were mostly based on government contracts, and she was my best salesperson. The ownership change had an adverse effect on her because she was very fond of the retiring previous owner. She was also very protective of her customer base.

I believed, after carefully reviewing the company’s books and modus operandi, that I could salvage the company ...

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Publisher Resources

ISBN: 9781948976381