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Business Development For Dummies by Anna Kennedy

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Part II

Planning for Business Development

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webextras.eps Visit www.dummies.com/extras/businessdevelopment for a free bonus article on keeping your business in touch with the market via feedback loops.

In this part …

  • Craft a perfect business offer for what you provide.
  • Align your offer with what the market is looking for.
  • Build a business-development plan that’s right for your firm.
  • Put your plan into action and ensure that everyone’s behind it.

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