April 2015
Beginner
424 pages
10h 1m
English
Content preview from Business Development For Dummies
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Chapter 13
Becoming the Leader of the (Sales) Pack
In This Chapter
Leading your business to sales success
Assembling and leading a team
Driving forward your sales process
Like armies, sports teams and husbands, business departments need leaders with vision, insight, energy and commitment (good personal hygiene doesn’t go amiss either, because you’re unlikely to follow a leader you can’t get within three feet of!).
Sales is no different. Sales is the lifeblood, the driver, of business growth and success, so it has to be a central part of business development. If you don’t know who’s on your prospective customer list, who your next three customers are likely to be or whether to hire or layoff staff, you require good sales leadership. Without it, your plan for the growth of your business is going to be hobbled right out of the starting gate.
But business development is about more than sales and simply winning new business, so this chapter helps you move beyond the typical sales cycle and into genuine business growth. I help you prepare for sales leadership and discuss its day-to-day concerns: put simply, that’s plan and then do. I cover the things you need to think about and aim to ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.